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Muy buenas campañas para la donación de sangre #marketing con causa

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Te compartimos algunas campañas de marketing social que invitan a reflexionar sobre la donación de sangre.

Hellenic Association of Blood Donors: Spidey

You can be someone’s superhero!

Advertising Agency: Spot JWT, Athens, Greece
Creative Director / Illustrator: Alexandros Tsoutis
Art Director: Alexis Alifragkis
Copywriter: Anastasios Lessis
Published: January 2013

Santa Casa de Misericórdia de São Paulo, Blood Donation: QR TKS

QR Tks!

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui BranquinhoFlávio Casarotti
Art Director: Eiji Kozaka
Copywriters: Marcelo CondeEvandro Soares
Art-Buyers: Monica Beretta, Juliana Gardim
Print Agency Producers: Elaine CarvalhoRodrigo Cassino
Account Managers: Valéria Ordonhez, Ticiana Cardoso
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Marcello Bolla
Client approval: Dr. Antonio Carlos Forte, Adriana Diniz
Published: April 2012

 

Red Cross: Balloon

Every day 2,465 children need you to roll up your sleeves.

Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.

Advertising Agency: School of Visual Arts, New York City, USA
Creative Director: Frank Anselmo
Art Directors: Manuel AlemanBomi JoDahee SonJae Sung Jung
Copywriter: Manuel Aleman
Published: 2011